Fast race,
Big change

An open challenge for Studentsacademicsstartups and other businesses to create a tire innovation to change the future.

The World's fastest pitch and the chance to make your innovation into reality

In the fast race against climate change, tires can make all the difference.

This is an open innovation challenge for students, startups, academics and businesses. Bring us an innovation that makes tires more sustainable in some way. We are looking for ideas and solutions from all around the world and across all industries that can be put into production in our future premium tires offered to drivers around the globe. 

What do we offer for you?

After pitching your idea in a car speeding on a tire test track, the winner will get to collaborate with the Nokian Tyres' top tire innovators to realize their idea as part of a premium quality Nokian Tyres tire.

We invite all the finalists to visit our test facility in Lapland, Finland and introduce their idea in front of a panel of judges from the top of the industry - in a way that you have never pitched before: during one lap on a tire test track. The winner of the challenge will recieve a monetary prize and a seat around the table where the next world's most sustainable tire is created. 

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you have one minute and one lap to change the world

If your idea or innovation has what it takes, your solution can end in our future premium tires offered to drivers around the globe. As we are racing against the clock for a more sustainable future, time is also limited for your pitch - You only have the time to make your point that it takes a car speeding on a snowy test track to complete one lap. That's how we test our tires, and now your idea!

Meet the jury

The finalists of the FAST RACE, BIG CHANGE challenge will get the opportunity to pitch for industry influencers, innovators and Nokian Tyres experts. 

innovate like Nokian tyres - our sustainability story


The history of Nokian Tyres dates back to over 120 years, and during our existance we have made some of the biggest innovations of the industry - starting in 1934, when we invented the world’s first winter tire to safeguard people in the rugged conditions of the demanding Scandinavian winters we hail from. From that day on,  we have been the pioneer of making the world safer. For us, safety means finding new solutions for better road safety and environmental sustainability with every new product.


Do you want to submit your innovation to our fast race? Do it below!

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