you have one lap to change the world
From all the entries, our experts will choose the finalists who we will invite to White Hell, our winter tire testing center in Lapland, Finland. There their idea will be put into the ultimate test: they will be asked to give a pitch of their innovation - while speeding down a test track in a car driven by one of Nokian Tyres professional test drivers. They will have one lap to convince the panel of judges that their innovation will make the big change. The time is limited, just like in the fast race against the climate change.