Nokian Tyres eNewsletter 2/2011

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eNewsletter 2/2011

Autumn campaign exudes winter virtuosity
In the Central European market, the focus of the autumn campaign is the world record on ice driven last winter by test driver, Janne Laitinen. The campaign centres on special skills and expertise in Nordic conditions.

Nokian WR D3 and WR A3: A new tailored tyre range for Central European winters
Decades of experience and success as a developer of winter tyres for extreme conditions has given Nokian Tyres an exceptional ability to tailor its tyres to the different winter conditions in different markets. Nokian Tyres, the world's first producer of winter tyres, is fully familiar with the different forms that winter can take, and possesses a deep understanding of what properties are required of tyres in different winter conditions.

The ERA electric sports car and Nokian tyres
ERA (Electric Race About) is an electric car built by students at Helsinki Metropolia University of Applied Sciences. A full-blooded sports car, whose career on the rally trail of electric cars has started in winning fashion: second place at the Automotive X-prize 2010 race in the USA, and first place at the Michelin Bibendum Challenge 2011 in Germany.

Nokian Hakkapeliitta 75 years old
This year, Nokian Tyres' best-known and most successful product, the studded Nokian Hakkapeliitta winter tyre for the Nordic and Russian markets, celebrates its 75th anniversary.

Already more than 800 Vianor outlets in 22 countries
The Vianor tyre chain passed another milestone in July when Montebelluna in Italy celebrated the opening of the chain's 800th outlet and the first in Italy. The Vianor chain is still growing at a rate of about three outlets a week.

Winter will surely come and so will Nokian Tyres
Kari-Pekka Laaksonen, Vice President Sales and Logistics at Nokian Tyres, is hurrying to the airport for his first business trip after the summer holidays. His destination is Prague and on the agenda is the winter tyre season.

More information: eNewsletter 2/2011