Tue September 12 02:00 pm 2023 in category Company news
Nokian Tyres relaunches Nordman™ as a standalone tire brand for value-driven consumers
Nokian Tyres plc Press Release September 12, 2023 at 2:00 p.m. EEST
Nokian Tyres is relaunching its Nordman™ product family as a standalone tire brand for value-driven consumers.
Following the relaunch, Nokian Tyres offers tires under two brands, Nokian Tyres® and Nordman™. Nokian Tyres® continues to be the main brand and Nordman™ supports the main brand position. Both brands have their own identities. The wide selection of Nokian Tyres® products include the latest and most advanced tire technology. The Nordman™ product family is made of proven technology. The aim is to serve varying consumer needs and help simplify consumers’ tire choices.
“Nordman™ strengthens Nokian Tyres offering for different consumer groups and for our B2B customers. We will be able to serve our Nordic customers with the most comprehensive product portfolio on the market and support growth in North America,” says Anna Hyvönen, Nokian Tyres EVP for Passenger Car Tyres and Vianor.
Originally Nokian Tyres launched the Nordman product family in 2004. The relaunched brand comes with a new logo and visual design, including newly designed tire sidewalls and a fresh slogan: NORDMAN – TIRES FOR YOUR DIRECTION™.
The studded winter tires Nordman North™ 9 and Nordman North™ 9 SUV are the first products under the relaunched brand. They will be available for purchase at Nokian Tyres’ retail partners throughout the Nordics, United States and Canada this fall. The product portfolio is expanding gradually to cover winter, summer, all-weather, and all-season categories for wide market coverage.
Further information on Nordman brand:
Images: www.nokiantyres.com/nordmanrelaunch
Nokian Tyres develops and manufactures premium tires for people who value safety, sustainability and predictability. Our purpose is to empower the world to drive smarter. Inspired by our Scandinavian heritage, we craft innovative products for passenger cars, trucks and heavy machinery that give you peace of mind in all driving conditions. Our Vianor chain provides tire and car services. In 2022, our segments net sales totaled EUR 1,350 million. At the end of 2022 we employed some 3,300 professionals. Nokian Tyres is listed on Nasdaq Helsinki. Further information: www.nokiantyres.com.