Vianor Industrial – A new concept to provide professional service for heavy vehicles

The tyre store chain Vianor together with Nokian Heavy Tyres has developed the new Vianor Industrial concept which offers companies and contractors using heavy vehicles a professional solution utilizing the latest innovations and operating models in the field of tyre manufacturing.

“The strength of the new concept lies in Vianor's improved ability to be close to the customer while understanding and anticipating their different tyre needs as well as to develop solutions for both product and service related problems. Cooperation with Nokian Heavy Tyres enables the continuous chain of information and development to flow between the products' manufacturer, retailer and end user,” says Juha Lehtinen, Vianor‘s Marketing Manager for heavy vehicle tyres.

This unique concept meets the increasing need for more technical services for the customer who drives a heavy vehicle. There are already over 20 Vianor Industrial stores in Finland, Sweden and Norway. The expertise of the sales staff, who have acquired special training, is also available to customers in other Vianor stores which will enable them to consult with the specialized personnel when looking for the best solutions for their tyre problems. In the future, the number of stores included in the Vianor Industrial concept will increase and the concept will expand all over the world.

At the moment the Finnish stores which operate under the Vianor Industrial concept are located in Hyvinkää, Tampere and Ylivieska.

All Vianor Industrial sales locations (as of 30 September 2010):

Finland – +358 (0)10 401 401
• Hyvinkää
• Tampere
• Ylivieska

Sweden – +46 (0)771 16 33 33
• Kristianstad
• Norrköping
• Umeå

Norway – +47 815 60 815
• Bergen Loddefjord
• Elverum
• Gol
• Grimstad
• Hamar
• Haugesund
• Hönefoss Hensmoen
• Kristiansand
• Moss
• Notodden
• Oslo Okern
• Stordal
• Trondheim Tiller
• Tromsö
• Verdal
• Öyern

Further information:

Vianor Oy:

Juha Lehtinen
Marketing Manager, Heavy vehicle tyres
Vianor Oy
+358 (0)10 401 2280
juha.lehtinen(at)vianor.com

Vesa Sampakoski,
Sales and Marketing Manager
Nokian Heavy Tyres Ltd.
+358 (0)10 401 7605
vesa.sampakoski(at)nokiantyres.com

Vianor is an expanding chain of stores specializing in automotive and tyre services with over 600 outlets around the world. Thanks to this extensive network, Vianor is a tyre and car service company that is always nearby. The chain employs over a thousand versatile tyre professionals with years of experience and expertise.

Nokian Heavy Tyres Ltd. belongs to the Nokian Tyres Plc group and is one of the most widely known and successful special tyre manufacturers in the world. It is the world market leader for the forestry tyre segment. The product range also includes various special tyres for vehicles used in the agricultural, industrial, harbour and mining sectors. All products feature innovative, high quality and durable solutions as a result of development and testing conducted in close cooperation with customers. Nokian Heavy Tyres is known for its flexible and professional service – the best in its field.