Throughout the Nordic winter season, the people, goods and materials must keep moving safely. The farms, earthmoving sites and factories must keep working in snowy, cold weather. That’s why it is essential to test our truck and bus tires as well as tires for tractors and other heavy machinery in extreme winter conditions. Welcome to White Hell, the Nokian Tyres testing center in Ivalo, Lapland!
The vast 700-hectar testing area above the Arctic Circle does not see much daylight during the long winter months. But our methodical testing every year sheds important light for product development, enabling ever better winter properties for all-season truck and bus tires.
From the first day of winter, the tractors, wheel loaders and property maintenance machinery must keep the streets, rail yards and parking lots clear. Their tires are also tested in White Hell, and the testing methods perfected over the decades keep Nokian Tyres at the forefront of winter tire technology.
White Hell is the largest winter tire testing center in the world, it is testing real-life performance in a way no computer model ever could. Only the most extreme environment guarantees the ultimate safety and performance.
Skilled experts in tyre shops near you are ready to serve!
